Posted on | April 16, 2014 | No Comments
Check out The New York Pizza Project on Kickstarter, and become a backer. It’s near and dear to my heart. My son Nick Johnson is among the creators. But it’s also a phenomenal print documentary of one of New York’s most emblematic enterprises: the pizza shop. The photos, interviews, even video for future projects, are all done. They just need funds now for printing and distribution of a coffee table book. The project takes an anthropological view of the culture that surrounds and infuses NYC pizza shops. After all, what would the city be without them?
Posted on | April 14, 2014 | No Comments
By Jules Older, April 14, 2014
Here’s what’s going right for Lifeguards today…
Shot Boom Score , a kid’s book by New Zealand broadcaster/author/publisher/cricketer Justin Brown, has made the Storylines 2014 Notable Books List.
In Marin County, California, Dick Jordan has a piece on southeast Alaska on MarinTV. You can see it here.
In Vermont’s fabled Northeast Kingdom, Jerry Johnson’s Up the Creek Without a Saddle is now in eBook and iBook versions.
You call her Loser; she spells it Winner. From London, Gill Martin reports on the ski triumphs of Mother England’s journalists.
Cindy Hirschfeld is now editor-in-chief of Aspen Magazine and group editor for Vail Resorts’ Epic Life magazine. [This gives me particular pleasure since, back in 2010, she was feeling down so long, it felt like up to her. I’ve attached Writers Lifeguard 33 in case you missed Cindy’s story.
San Franciscan Kelly Carter writes, “I’m skiting from Washington, D.C., where last night I gave a pet travel talk at National Geographic’s headquarters to promote my new book, The Dog Lover’s Guide to Travel, Nat Geo’s first pet travel guidebook. Good Morning America recently spent two days in San Francisco with me and my pooch Lucy to shoot a dog-friendly travel segment that airs soon. Keep your eye out for it!”
Here’s another kind of triumph. From Vermont, Mary Kerr writes, “I depart this Sunday for Kabul. My friends in Kabul tell me their elation over the numbers of young and old, men and women, defying the Taliban by voting in this presidential election is beyond description. Their future is brightening! I am so excited to think I will be there for a five-week period. I will be teaching at SOLA — School of Leadership-Afghanistan. I suspect I will learn more from these young Afghan women than they from me, inshallah.”
Leslie Anthony left snowy British Columbia for sunny San Francisco to receive Canada’a prestigious Northern Lights Award for his feature writing.
Then, there’s this from new Lifeguard, Sharon Spence Lieb. Better sit down before you read it…
“I was thrilled when North American Travel Journalists awarded me as a Finalist in their 2014 Travel Writing Competition. But it’s the story behind the award that I want to share.
“After 28 blissful years travelling the world with my photographer/filmmaker husband Warren Lieb, he became terminally ill. My Indiana Jones, who hiked to 17,000 feet in Peru, filmed wars out of fighter jets, kayaked with killer whales and dove to 100 feet with giant manta rays… became a homebound invalid who could barely walk.
“I stopped travelling, stopped writing and devoted myself to his care. Then, a strange invitation came from Cancun Visitors Bureau; please come write about The Day of the Dead ceremony.
“’No thanks,’ I said. ‘I hate death. My husband is dying.’
“’You must come,’ they said. ‘There is someone you must meet.
“I got 24/7 nurses for Warren and went to Cancun. At an evening candlelit ceremony, in an underground cave, I encountered a shaman. Hundreds gathered for his incantations, his blessings. I crawled on my knees along the wet jungle floor, stooped at his feet like a crying child, and asked him to help me overcome my fear of death and loss.
“His message gave me great comfort. I wrote a story, about what I learned, Life And Death In Cancun. After Warren’s death, the story was published in many outlets.
And won best story of the year from Cancun Visitor Bureau, 2013 and then the Finalist award from NATJA, 2014.”
And finally, from Dublin, Patrick Kinsella provides an etymological footnote on the New Zealand word for bragging. “In Ireland, ‘skite’ is a noun, not a verb, and you go on a skite (or ‘a bit of a skite’) with friends to visit many pubs and drink much beer. A skite is the series of events at which much craic is generally had. Though there may be later regrets.”
Good work, Lifeguards. Write on.
Posted on | April 13, 2014 | No Comments
By Lee Foster
The steady advance in the practice of “independent book publishing,” also called self-publishing in some circles, has been a remarkable and innovative phenomenon to watch in the last decade.
Those of us who knew the viability of “traditional book publishing” have also observed that decline with some sadness. In my own case, I published a dozen books with traditional publishers and found the experience generally satisfactory in the earlier, golden years.
Traditional vs independent publishing is a challenging dilemma with which many modern authors now wrestle. (I talked recently on this before the Bay Area Independent Publishers Association, and videographer Joel Blackwell captured a video record. I also talked on this subject before the Bay Area Travel Writers and at the San Francisco Writer’s Conference.)
In 2013, I published one book independently and one book traditionally. Probably all my future books will be independent. What has changed?
Understanding Traditional Book Publishing
Before traditional book publishing is dismissed as an option, it is important to understand what it was, how it functioned, and why it once worked well.
Read more here.
Posted on | March 10, 2014 | No Comments
By Jules Older, March 10, 2014
A little over a year ago, in a Writers Lifeguard titled Preparation H, I wrote: My goal, my aim, my early resolution for 2013 is to start
making money again. Check back with me in a year, and I’ll let you know how that worked out.
It’s now next year. So, your question is, Did he make it?
And my answer is… No, first, let me tell you how I spent the year. I spent it trying mightily to make that resolution work. I submitted more, hustled more, started blogging for dollars, and when faced with the choice of doing something for free (as I’m doing now) or for money, I pushed myself to open the door marked CASH.
So, after all that, Did he make it?
He did not. My already pathetic income dropped. Significantly dropped. What lies below pathetic? Wretched? Pitiful? Tragic? By whatever name, that’s what I earned from writing last year.
Am I embarrassed by this? Oh, yes. Somewhere between embarrassed and humiliated.
Am I giving up my quest to earn a decent buck from my work? Oh, no. I’m doubling down. This year’s resolution is the same as last’s — start making money again.
Am I optimistic? I’m a born optimistic fool, so, despite abundant evidence to the contrary, yes. I’ll report back again in early 2015.
That’s me. How’s by you? Let us know, and if you don’t want me to share the info with the other Lifeguards, just mark it PRIVATE. It shall remain so.
Hope yer well and thriving. As, money aside, is your old friend
Jules Older (amazingly, no actual relation to Susan Older) is a freelance travel writer, the author of children’s books, a speaker, a broadcaster, a consultant and, with Effin Older, the creator of the iPhone/iPad apps: San Francisco Restaurants, Auckland (New Zealand) Insider and Kickass Grammar. Learn more about Jules and Effin here.
Posted on | March 3, 2014 | No Comments
Washington News Council
GOT GUTS? SEEKING ENERGETIC, ENTREPRENEURIAL MEDIA-SAVVY INDIVIDUAL TO HEAD ONLY NEWS COUNCIL IN THE UNITED STATES.
Applications are now being accepted for the position of Executive Director of the Washington News Council in Seattle, Washington. Deadline: March 15, 2014. Email cover letter (not to exceed 750 words) and resume to firstname.lastname@example.org or mail to WNC, P.O. Box 3672, Seattle WA 98124. Call 206.262.9793 with any questions.
“New executive director sought for last U.S. news council; only gutsy need apply” — Sandra Oshiro, Poynter
“Washington News Council head John Hamer to retire” — Patti Payne, Puget Sound Business Journal
WARNING! THIS IS DEFINITELY NOT A JOB FOR THE FAINT-OF-HEART.
MINIMUM REQUIREMENTS WILL INCLUDE:
- IMAGINATION & DRIVE TO “REBOOT” WNC IN DIGITAL AGE.
- STRONG COMMITMENT TO FIRST AMENDMENT/FREE PRESS.
- BELIEF IN HOLDING NEWS MEDIA PUBLICLY ACCOUNTABLE.
- EQUANIMITY IN FACE OF SKEPTICISM FROM JOURNALISTS.
- ABILITY TO RAISE OWN SALARY AND OPERATING EXPENSES.
The WNC is an independent forum for media ethics founded in 1998. It is the last such organization of its kind in the United States, although dozens of press councils exist all over the world. (SEE AIPCE.NET) The WNC’s stated mission is: “To help maintain public trust and confidence in the news media by promoting fairness, accuracy and balance and by creating a forum where the public and the news media can engage each other in examining standards of journalistic ethics and accountability.”
The WNC’s founding Executive Director and now Board President, John Hamer, has announced that he will retire on April 15, 2014 (his 68th birthday). He may remain as President Emeritus at the discretion of the WNC Board on a advisory/consulting basis, but the new Executive Director will report directly to the Board.
“Reinvent/reboot” WNC to be relevant and effective in new digital media age. Work with Board of Directors to review/redefine/revitalize mission and goals.
Take responsibility for fund-raising and developing resources to support WNC.
Prepare annual budget in partnership with Board Executive Committee.
Submit regular financial statements to Executive Committee and full Board.
MISSION AND PROGRAMS
Lead review of WNC’s current mission, goals, programs and activities.
Reevaluate existing Board structure and implement any needed changes.
Suggest new directions and activities to fulfill mission as appropriate.
Oversee effective administration of WNC office and activities.
Hire and manage staff, consultants and interns as appropriate.
Hold quarterly Board meetings and monthly Exec Comm meetings.
Degree in journalism, communications, management or related field.
Experience dealing with news media and working journalists.
Strong expertise in fund-raising and nonprofit development.
Solid financial oversight and budget-management skills.
Organizational abilities including strategic planning and tactics.
Management abilities to oversee staff/interns/consultants.
Experience working with nonprofit Board of Directors members.
Transparent and high-integrity leadership standards and practices.
Strong written, verbal, and digital communication skills.
ACTUAL JOB RESPONSIBILITIES
1. Work with Board of Directors to update and fulfill WNC’s mission.
2. Raise sufficient funds to keep WNC sustainable, including own salary.
3. Oversee day-to-day operations of organization, staff, and volunteers.
4. Serve as primary spokesperson to news media and general public.
5. Help change complaint hearings into online digital review process.
6. Decide on future of “TAO of Journalism” Pledge & Seal project.
7. Determine evolution of Online Media Guide (OMG) project.
8. Decide whether to continue awarding annual WNC scholarships.
9. Determine whether to continue Media Ethics breakfast series.
10. Provide creative leadership in 24/7 online digital media world.
Posted on | January 3, 2014 | No Comments
Posted on Forbes.com 12.26.2013
Guest post by Merrill Brown, director of the school of communication and media at Montclair State
University. A member of the founding team of Court TV and the founding Editor in Chief of MSNBC.com, Brown advises digital media start-ups and is a Venture Partner at DFJ Frontier.
As the management and ownership of the hyperlocal media venture Patch endure contortions about the AOL company’s future, there’s an enormous amount of punditry concluding that Patch’s failures are both about its model and about the impossible nature of succeeding in providing digital news and information to local communities. Some of it is wise, but most everyone is missing a critical point.
That digital local media has yet to scale and create a definitive new model is about investor apprehension about all things local, about entrepreneurial limitations, and about the fact that too many local media startups have to date been underinvesting in building local advertising capabilities. In some ways it’s about one core issue: local media and hyperlocal startups are missing the audiences and revenue opportunities around serving the entirety of large metropolitan areas.
Read more of Merrill Brown’s Forbes post here.
Posted on | October 8, 2013 | No Comments
Reflections of a Newsosaur
MUSINGS (AND OCCASIONAL URGENT WARNINGS) OF A VETERAN MEDIA EXECUTIVE, WHO FEARS OUR NEWS-GATHERING COMPANIES ARE STUMBLING TO EXTINCTION
By Alan D. Mutter
Monday, Oct. 07, 2013
A directive to cut up to $100 million in spending at the Tribune Co. newspapers is but the latest challenge to a group of iconic titles that have been twisting in the wind for seven of the most tumultuous years ever experienced by the publishing industry.
The budget cuts in store for the Chicago Tribune, the Los Angeles Times and six other dailies published by the company add to the uncertainty, anxiety and indecision that have distracted staffers at the publications since a series of convulsive – and inconclusive – changes in ownership and management commenced way back in 2006. Sadly, as discussed in a moment, there is still no end in sight.
The timing of the ongoing cluster-kerfuffle could not be worse, because the managers and employees of the newspapers ought to be spending their days developing new products, acquiring new audiences and building new revenue streams to meet the abundant challenges of the digital era.
Instead, they are wondering who will own the company, who will be in charge, what they will be asked to do and what might happen next. Not the least of their concerns is whether they will have jobs in the next week, next month or next year. More on this in a moment. First, the background:
The seven-year ordeal for the Tribune newspapers began in September, 2006, when the publicly held company kicked off the process of putting itself up for sale as shareholders feuded over its ebbing stock price.
Alan D. Mutter is perhaps the only CEO in Silicon Valley who knows how to set type one letter at a time. Mutter began his career as a newspaper columnist and editor at the Chicago Daily News and later rose to City Editor of the Chicago Sun-Times. In 1984, he became No. 2 editor of the San Francisco Chronicle. He left the newspaper business in 1988 to join InterMedia Partners, a start-up that became one of the largest cable-TV companies in the U.S. Mutter was the COO of InterMedia when he moved to Silicon Valley in 1996 to join the first of the three start-up companies he led as CEO. The companies he headed were a pioneering Internet service provider and two enterprise-software companies. Mutter now is a consultant specializing in corporate initiatives and new media ventures involving journalism and technology. He ordinarily does not write about clients or subjects that will affect their interests. In the rare event he does, this will be fully disclosed. Mutter also is on the adjunct faculty of the Graduate School of Journalism at the University of California at Berkeley.
Posted on | September 20, 2013 | No Comments
By Thomas Kent, deputy managing editor and standards editor, Associated Press
Published Sept. 20, 2013 on The Huffington Post Media Blog
In journalism conferences and blogs, the last-leg school has been gaining currency in the past few months. Its proponents argue that the basic transmission of information has become a cheap commodity — “anyone with a cell phone and a Twitter account can do it.” This information, they say, is seen by everyone — long before journalistic gatekeepers can try to control it. The bottom line: If there’s anything left for journalists to do, it’s to attempt to add value by analyzing and retelling what everyone has seen already.
These are quite dramatic claims, and highly questionable. Trends so far offer little basis to expect a change in the fundamentals of the journalistic profession.
One assertion underlying much of the last-legs thinking is that today’s journalists, multiskilled as they may be, risk becoming obsolete. In their portrayal of the “networked journalism” of the future in the International Journal of Communication, Bregtje van der Haak, Michael Parks and Manuel Castells say that unless journalists take on much more specialized new roles, they face losing ground “to the robots capable of performing routine data gathering, and to the citizen journalists who constantly retrieve information in real-life situations around them.”
Yet robots and citizen journalists have been with us for some time. News companies routinely use automation to handle data and sometimes even to write basic stories. No one underestimates the ubiquity of citizen journalists; as the size of newsrooms declines, journalists are benefiting increasingly from citizen contributions.
Read more here.
Posted on | September 17, 2013 | No Comments
Press Release, Sept. 16, 2013
One of the centerpiece events of every Writer’s Digest Conference is the Agent & Editor Pitch Slam. It allows attendees to meet with plenty of publishing pros and pitch their work. It’s a fantastic way to meet agents and editors who are seeking new clients now. Plus, I will be on site Friday evening to personally explain the ins and outs of a successful pitch. Using what you learn from my Friday “Pitch Perfect” session, you can rewrite your pitch and come into Saturday’s slam prepared and ready.
But I know nothing succeeds like success — so let me tell you about our pitch slam success stories from the past. Writer Beth Buelow attended our conference in Los Angeles last year, and signed with agent Annie Bomke. And then there’s agent Thao Le, who also attended and signed a writer. And that’s to say nothing of the fact that several writers each year sign with agents at our east coast (NYC) conference, or that at least four writers signed with agents following our 2008 event in Los Angeles.
Bottom line: Writer’s Digest’s Agent & Editor Pitch Slam works. Connections are happening. This year, we have at least 20 agents and editors to pitch. Join us at our event, September 27–29, in Los Angeles, and be our next success story. I hope to see you there.
Editor, GUIDE TO LITERARY AGENTS
Author, CREATE YOUR WRITER PLATFORM
Learn more about me and all Writer’s Digest Conference West speakers here.
Posted on | September 5, 2013 | No Comments
Editor’s note: This is a slightly altered version of a story I wrote August 4, 2011. I don’t think the climate was right for it then, but I’m feeling a surge now, an upswing that could make this plan, just a shell of an idea now, come to life. Therefore, I have decided to bring it back for discussion, which will no doubt begin with “Show me the money.” Although that’s critical, let’s talk about whether the idea itself has merit.
Sept. 5, 2013
By Susan Older, Founder of Displaced Journalists and Real World Media
I refuse to give up on the journalism profession. I refuse to give up on displaced journalists, either. Not just the people in our Displaced Journalists community here on the web, on LinkedIn, Facebook, and Twitter, but all journalists who can’t find a place where they belong anymore.
It’s time to get our mojo back.
We need to reinvent our profession to keep good journalism alive.
Our society depends upon a free and vigilant press. It is a fundamental building block of our democracy.
- It provides citizens with the news and information they need to make their lives safer, easier, happier and more fulfilling.
- It gives citizens/consumers the comfort of knowing someone is out there looking after their interests.
- It provides the fundamental role of ensuring an informed electorate.
- It holds accountable the officials citizens elect at the polls
Why is journalism broken? We all know the answer: It’s money. It’s not actually the Internet. It’s the lack of revenue models for both print and online news and information operations.
Only Steve Jobs hit on a real revenue model. The iTunes and App Store are brilliant, but it appears publishers who try to sell their content as apps will get only a small bite of the Apple – too little for sustenance. Maybe we could emulate that model without giving our product away. Maybe Jeff Bezos will find the answer now that he’s purchased The Washington Post. I doubt it, but it’s possible.
We need to determine who will pay for quality content. I believe the demand still exists.
We need to restore citizens’ trust in the news they read and the journalists who report it. We can do this. The solution lies in getting the best and the brightest back to work and in a position to mentor young journalists, to pass on the mojo, the dedication, the ethical standards and the devotion to excellence that once defined our profession.
I propose a revolutionary solution to save journalism and journalists.
Real World Media.
It is a big idea in its infancy — and it would require serious funding, major venture capital if we were to pull it off. I know there is money out there. Securing it is the challenge. Can it be done? Absolutely. Can I do it alone? Of course not. However, I do believe that it is a start.
I know what you’re thinking: “Show me the money.”
We must pose the question of how to find buyers for quality content. Let’s give it a shot. Let’s come together to devise a plan that will improve as it evolves. We need solutions that address the concerns of citizens of local, state, national and global communities. Let’s be realistic: globalization has changed the rules of the game. Almost all of the things we cover are playing out to some degree on a global scale.
So what is the future of journalism? How can we address these issues.
Real World Media: What is it? Why participate?
Real World Media is designed to be the first location-based (think FourSquare), mobile-device-driven global news web. It will provide tailored news and information coverage by top-notch, vetted reporters, photojournalists and news videographers who are already at or near the scene – and top notch editors who interact with these journalists and fine-tune their work.
Real World Media will provide journalists with the work they haven’t been able to find and the respect they deserve. Journalists will be paid fairly and immediately (think PayPal) – a rare occurrence for freelancers in the wake of our industry’s massive job losses.
Journalists will be associated with the best and the brightest colleagues – reporters, editors, photojournalists and news videographers – all of them drawn to Real World Media because it’s a prestigious, trusted network and it’s their best chance of getting fair compensation for a job well done.
The editorial board of Real World Media will screen journalists who seek to be part of its global network. Journalists who have the right stuff will start receiving assignments once it’s up and running. Journalists who don’t make the cut right away will be referred to customized training and performance-improvement solutions to help them qualify at a later date.
The first step in any new venture is to look at it from the point of view of the customer. Of course, this has always been the case for journalists. We’ve been trained to make coverage decisions based on what our readers want. I have always referred to this as the “what does it mean to me” factor. Readers didn’t subscribe to newspapers unless they delivered news and information that directly affected their lives. How can we make our coverage so good that readers or users will pay for it online? It’s a tough question, but we must come with a solution. We can’t just give up.
What about coverage of “what they need to know”? Yes, we’ve always done that, too, because the great thing about newspapers was that readers stumbled upon things they couldn’t have predicted they would want to read. It was serendipity. That’s something we’ve lost to varying degrees as news and information migrated to online sites. Now users tend to go to the sites that reflect their specific interests or views. Real World Media will offer engaging enterprise stories, photos and video designed to put the serendipity back into news sites.
What keeps Real World Media customers up at night?
Entrepreneurs in every field look for the “pain point.” They ask the question: “What keeps our potential customers up at night?” If they can’t answer that question, they need to go back to square one and figure it out.
Let’s look at our potential customers’ needs and address them as if we were speaking directly to them.
This is a sample scenario:
You are a managing editor at a news and information operation – either print or online. You have dismissed more of your staff than you knew was wise. You did it because, financially, you believed you had no choice. You or your publisher felt it was necessary to trim the budget to stay in business. Unfortunately, you got rid of the best and the most experienced journalists because their salaries were the highest.
Now you’re looking at a decimated newsroom and a big story breaks – one that directly affects your readers and your community. It could be floods, drought, and forest fires. It could be corruption in your local police department or city hall. It could be a scandal, playing out in Washington, one that involves local or state officials. It could be a story about a local military man or woman engaged in battle half way around the world. You want to cover these things, and you want the local angle, probably with photos and video, but you don’t have a staffer to spare.
What do you do?
- Do you send a journalist, possibly insufficiently experienced, to deal with a difficult assignment, bagging the important story he or she was working on before you had to shift gears?
- Do you resign yourself to using a wire service story, knowing that they are extremely unlikely to give you the local angle and that the same story will appear everywhere else?
- Do you call a freelancer whom you may not know? Are you confident he or she will get to the scene on time? Are they any good? Do you need to find a photojournalist or news videographer, as well?
- How much time can you afford to spend setting this coverage in motion?
You get the point. No matter what you do, you rob your readers of one thing to give them another. That hurts. You never had to make this tradeoff in the past. You once had a good and sizable staff that was capable of doing it all and doing it all well. Your newsroom ran smoothly – okay, as smoothly as possible. You could afford to take time lining up freelancers around the world for a big story, and once you did that you had a big enough staff to assign your own reporters to get the local angle.
Readers were loyal because you gave them news and information that truly affected their lives – their children, healthcare, family budgets, safety, schools, workplaces, neighborhoods, housing, etc. When it came to investigative reporting or breaking news coverage that affected your readers anywhere around the globe, you gave readers your best. Can you do this now, with sparse resources?
Real World Media clients: what we give you
Now, say you’re a Real Word Media client. One scenario: Real World Media will provide a simple and affordable solution to the many problems brought about by staff shortages. You will get full coverage without breaking the bank. You, your publisher, your readers and great journalists can all sleep at night.
Real World Media takes your requests and uses cutting edge technology to locate journalists, photographers and videographers around the world to cover the story to your specifications. Maybe it’s a story breaking halfway around the globe, but it affects people from your town, city or state. Real World Media will cover the global and, if you like, the local angles of the story.
You will pay Real World Media and its journalists well because you know they are worth it and you get what you need from them. Just think about what you once paid your most valuable staff members, the ones you had to dismiss as advertising dwindled and news and information took off into uncharted digital territory.
Real World Media is not designed to take jobs away from working journalists. We’re happy to see journalists working at all. As for jobless journalists, we genuinely hope they will find great jobs again. For now, though, why not tap into their talent and experience through a system you can trust. But let me be clear: Real World Media is not a content mill. Compensation will be fair.No “writing for exposure.”
It’s a win-win for everyone. You will save on salary, benefits, travel expenses, and expensive equipment and journalists will get the fair compensation they have been missing by joining the Real World Media network. We also hope to negotiate group rates for benefits such as health care.
Your readers will get what they want, whether it is international or domestic coverage with a community angle or an investigative reporting project right down the road or around the globe that you cannot begin to staff. It might even be a feature story you just know your readers would enjoy, one that would enrich their lives.
As a client of Real World Media you will have at least three options:
- You may make a special request for a local angle on any given story. Real World Media journalists will report it for you. This will serve your needs regardless of whether the story is happening inside or outside of your geographic community. It doesn’t matter. You will have the option of informing readers of more than what’s happening. You will tell them exactly what it means to them, with quotes from local citizens and local officials.
- You may request an exclusive story that will not be available or even visible to other clients on the Real World Media site. This will serve your needs if you want an exclusive on a breaking story or if you want a highly qualified team to handle an investigative project or local story that you don’t have the staff to handle.
- You may buy a story that will appeal to your audience straight off the Real World Media site. This will serve your needs if you simply want the best possible coverage on an important story. This would serve your needs if you don’t need a local angle and aren’t concerned with exclusivity, but don’t want to run a wire service story identical to the one your competition carries.
Real World Media will run the network. We will find, evaluate and direct the reporters, editors, photographers and videographers. We will have layers of editors – all highly experienced, respected and trustworthy. We will maintain a website featuring synopses of all the stories available for purchase, the price, and the option to negotiate exclusive stories or big stories with local angles.
You will tell us what you need and we will find the best journalists for you. We will use cutting-edge, location-based, mobile technology to stay in touch with journalists (reporters, editors, photographers or videographers) who are at or near the scene and prepared to take the assignment. If another journalist is required to interview people in your community for a local angle, we will provide that service, too.
You will negotiate and pay a fair price for stories produced by Real World Media’s global network of journalists because you know they are worth it. They will fill the void created when you laid off your best staffers.
Real World Media will charge for the story, the photos or the video you commission from our network of journalists. You will be obligated by contract to buy an assigned story, photos or video, regardless of whether you use them. You will pay more if you decide to alter your original request. Of course, good reporters, photographers and videographers think for themselves and are highly likely to deliver more than you asked for, simply because of the situation they find on the ground when they are in the process of reporting or shooting photos or video.
Real World Media will have a multi-layered network of highly experienced and vetted editors to ensure that customers receive professionally edited products.
None of this is carved in stone. In fact, this is just a jumping off point.
Please join the discussion and add you thoughts on this concept. I would love to hear what you think. My email address: email@example.com looking »