‘Nomad’ Digital Mag to Tap Mobile Market, Pay Freelancers Share of Subscription Revenue
Posted on | August 11, 2010 | 1 Comment
A new publishing venture has launched which takes advantage of mobile devices.
A group of magazine journalists and editors have formed to publish a weekly digital magazine, Nomad Editions, specifically for mobile technology. Content will be created by freelance journalists with area-specific expertise; readers, who will subscribe through a mobile app, can receive an “exclusive, high-caliber, elegantly designed digital publication” on an array of different subjects, according to the company.
Former Newsweek editor Mark M. Edmiston, CEO of Nomad Editions, says the idea of high quality journalism specifically for mobile devices came to him early in 2009 as ereaders like the Kindle began siphoning readers from print editions, reports The New York Times.
Freelancers will be culled from unemployed or underpaid talent, and will be paid as much as 30% of subscription revenue per week; editors will earn 5% of subscription revenues, as well as a cut of ad dollars. Technology will dynamically format content to “look great” on any device with a browser, without the need for an app.
“There is clear demand for good content on mobile devices as evidenced by the amazing growth of ebooks and the terrific response the the magazine ‘apps’ launched on the iPad,” sys Edmiston. “We believe that there is even greater potential for content designed from the ground up for mobile rather than taking an existing format and converting it to mobile. For example, freed from over-dependence on advertising inherent in printing monthly magazines, Nomad Editions are produced on a natural cycle of once a week.”
Read the entire story at MediaBuyerPlanner.com.
Tags: Community > digital > Magazine > Multimedia > Reinvent
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