The Life of a Freelance Biz Reporter, aka Getting Your Life Back
Posted on | August 27, 2010 | 1 Comment
Talking Biz News exclusive
Heidi N. Moore has been a financial reporter for more than a decade, working in such newsrooms as Institutional Investor, The Deal and The Wall Street Journal.

Heidi Moore
But in May 2009, Moore struck out on her own and became a freelance business journalist. Since then, she has written and reported on investment banking, Wall Street and capital markets.
Her articles have appeared in The Washington Post, New York Magazine, Slate’s “The Big Money,” and the Financial Times, among others. Her Washington Post article on “The Myth of the Sophisticated Investor” was quoted in a speech by SEC Commissioner Luis Aguilar on May 24, 2010 to bolster argument for SEC oversight of institutional investors.
In an e-mail interview with Talking Biz News, Moore, a Columbia University graduate, discussed what it’s like to be a freelance business reporter. What follows is an edited transcript.
1. After working at The Wall Street Journal, why do you freelance now?
It was time for a new intellectual challenge and a definite change in pace, though I didn’t expect to freelance when I decided to leave. After racking up around 1,100 print and Web bylines between January 2008 and May 2009, I thought I’d take a month off and then accept one of the newsroom jobs that had come my way. My job writing Deal Journal online and for the daily newspaper during the financial crisis trained my news reflexes to be very fast; It became consistently the No. 1 most popular blog at the Journal when I was there and I – and the team I worked with- took pride in it. It was something special.
But ultimately to everything there is a season.
Read the entire story at Talking Biz News.
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September 7th, 2010 @ 3:43 PM
Heidi’s Twitter feed is first-rate, showing the real potential of the micro-blog. And showcasing her intelligence, wit and command of finance.
Major win, love this journo.