Posted on | January 8, 2011 | No Comments
Social Commerce Today
Posted on January 6, 2011 by Paul Marsden
So next month’s (Feb 2011) Wired magazine (UK edition) has just dropped, with a cover story on social commerce, by editor David Rowan and editorial assistant Tom Cheshire.
The cover text– “What are you selling? Big Brands want to cash in on your Facebook friends: Ecommerce is over – Long live social commerce” gives you a flavor of what to expect.
The article is a well-written executive briefing of the social commerce space, peppered with smart quotes and buzz-worthy data-points (summarised below); the sort of content agencies will want to hand out to clients, entrepreneurs to VCs and marketers to budget holders.
We recommend getting your hands on a copy; currently it’s languishing in dead tree media only – no iPad or web yet. But here’s our annotated speed summary:
- Social Commerce, building “a social layer on top of online commerce”, “turning products into conversations”, is attracting big funding, big buzz and generating big revenue.
Read the rest of this story on Social Commerce Today by clicking here.