Bikes for the World seeks web content editor and web designer
Bikes for the World, an established 501©(3) charity whose mission is to collect unwanted used bicycles in the United States and deliver them for human development overseas, is looking to improve its current web presence.
Therefore, BFW is requesting proposals for (1) web content editing and (2) website redesign. Contractors may submit proposals for either or both tasks. Deadline for proposals is 5:00 PM, Friday, December 16, 2011.
Please see contact info at the end of the RFP for any questions and for details on how to submit a proposal.
Bikes for the World (BFW), founded in 2005, is a 501©(3) charity whose mission is to collect unwanted used bicycles in the United States and deliver them for human development overseas. BFW would like to improve its current web presence (http://bikesfortheworld.org/) with content that is:
* focused on users and their top tasks;
* written for the web; and
* optimized for search engines.
BFW would also like a fresh website design that is:
* well-architected with clear, concise navigation;
* visually engaging; and
* implemented in a CMS so BFW staff and volunteers may easily maintain the website going forward.
Therefore, BFW is requesting proposals for (1) web content editing and (2) website redesign.
Contractors may submit proposals for either or both tasks.
WEB CONTENT EDITING
Using user personas provided by BFW, the contractor will review current website content to identify any unnecessary or duplicative content and any content gaps. The contractor will work with BFW staff to develop any missing content and edit remaining content so that it is organized to focus on users’ top tasks, written for the web, and optimized for search engines (BFW will provide a list of desired search terms). The contractor will also propose a navigation and site structure for this content which meets the client’s needs.
BFW anticipates this phase of redevelopment will take no longer than two weeks.
In addition to the edited content from the first part of this RFP, BFW will provide the contractor with the BFW logo, tagline, and photo archive.
1. Work with BFW to select an appropriate CMS.
2. Develop three proposed site designs (each including a home page, pathway page, and content page).
3. Iteratively refine the selected design, subject to user testing, and create CMS templates. Templates should not use tables for layout, be valid code, provide accessibility, and degrade gracefully.
4. Migrate content into the new CMS.
5. Work with BFW to select a website host and deploy the new site.
6. Provide documentation on the configuration and maintenance of the new site and train two BFW staff members in how to use the CMS to maintain the site.
7. Configure Google Analytics for the website.
8. Provide BFW with all graphics files (in their native format) used in the new site. If any stock art is used, the contractor will be responsible for securing the appropriate licenses on behalf of BFW.
The website will need to:
* include links BFW on other social media (Facebook, Flickr, Twitter, etc.);
* include a search feature;
* allow users to sign-up for BFW’s email newsletter;
* provide calendar and mapping capabilities;
* allow for donations (in addition to just general dollar donations, users should be able to target their donations to a specific country or “sponsor” a certain number of bikes); and
* include a contact form, configured to reduce spam.
Additionally, the contractor will work with BFW to select an appropriate email service. The contractor will:
* create an email template that coordinates with the new website;
* migrate BFW’s list of current email subscribers to the new email service;
* provide documentation on the configuration and use of the service; and
* train two BFW staff members in how to use and maintain the service.
BFW anticipates this phase of redevelopment will take no longer than six weeks.
Contractors may submit proposals for either or both tasks. If submitting for both tasks, please submit separate price quotes.
All proposals are to include the following:
* Contact information.
* Qualifications and experience-particularly highlighting experience with nonprofits similar to BFW.
* Link to portfolio.
* Three references for which similar work was performed.
* Technical proposal/approach reflecting (1) respondent’s critique of the existing site and assessment of the organization’s needs, and (2) respondent’s understanding of the Bikes for the World business model, its operations and customers, and the website’s role in supporting BFW operations and marketing objectives.
* Price quote. Please provide a fixed price quote for the work outlined above and an hourly rate for a possible follow-on contract of 6–12 months for support, as needed.
PROPOSAL SUBMISSION AND EVALUATION
All proposals must be received by 5:00 PM, Friday, December 16, 2011. All expenses for preparation of the proposal package are the responsibility of the respondent. All materials submitted in response to this RFP will become the property of Bikes for the World.
Completed proposals must be submitted to: email@example.com.
Price will be a significant, but not the only, criterion in evaluating the proposals. Bikes for the World will also consider technical experience and demonstrated ability to provide the features and capabilities outlined above. The award will be made to the qualified respondent whose proposal is most advantageous to BFW with price and other factors considered. BFW may reject any and all proposals.
Questions about the project may be directed to:
Yvette Hess, 703–740-7856 or firstname.lastname@example.org
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